RUGIADA
Pronounced [roo-jee-ah-dah]
Italian for morning dew. Capturing a feeling more than a look. It’s the stillness of early light. The weightless calm before a purposeful day.
At Rugiada, we envision a world where presence is felt, not shouted.
We craft garments that embody understated elegance — where every detail is intentional, every silhouette timeless, and every fabric chosen for lasting quality.
Rooted in the quiet beauty of morning dew — rugiada — our brand exists for the modern sophisticate: those who seek distinction not through loud logos, but through texture, tailoring, and subtle refinement.
We aim to become a leading name in contemporary luxury, defined not by trends, but by enduring taste. Through carefully considered outerwear and knitwear collections, we seek to elevate daily dressing into a ritual of grace, comfort, and effortless confidence.
Welcome to the Rugiada family.
Rugiada is presence that endures.
- Refreshing and a nurturing feeling - Wearing a Rugiada sweater feels like putting on something fresh, indulgent, and close to nature.
- Timeless quality - Rugiada captures fleeting beauty and preserves it in timeless garments. The brand’s pieces offer a permanent sense of that quiet luxury—the serenity of an early morning, captured in soft wool and refined classics.
- Elevated elegance - Dew appears in serene, elevated places—quiet gardens, untouched hills, manicured golf greens at sunrise. It represents a new beginning, as the morning represents a day anew, and a fresh start.